Korean pop icon Rain was appointed as global goodwill ambassador for Seoul in the annex of Seoul City Hall on Tuesday afternoon, receiving the appointment plate from Mayor Oh Se-hoon

“The brand value of Seoul is literally the brand value of Korea. With Rain, we can enhance the infinite potential of Korea’s brand power,” Oh said.

Rain donated T-shirts he designed with legend “Infinitely Yours, Seoul” to the city. They will be sold by the Seoul Metropolitan Government, with the proceeds used to help low-income households.

Before the ceremony began, highlights of a video clip promoting Seoul and starring Rain were screened. The video will be aired worldwide on the Discovery Channel.